Sustainable Product Design

Embarking on a cross-continental journey, ProChile, the Trade Commission of Chile in Australia, brought the innovative spirit of Chilean sustainable design to the shores of Life in Style, a go-to trade destination where carefully curated products and the brilliant business minds behind them can showcase, grow and thrive.

This pioneering project showcased the first international stall with a fusion of Chile's rich cultural heritage and its commitment to environmental stewardship through design inspired by Chile's diverse landscapes and artisanal crafts crafted from sustainable materials, such as vegan leather and wool. 

ProChile partnered with me to accelerate brand awareness, trained designers and business owners, and supported their trade at the four-day Melbourne Life In Style show.

RESULTS + BENEFITS   

• Through the interactive exhibits, four bands entered the Australian boutique market.

• Using a sustainable project methodology, the business owners/designers could identify the selling points aligned with sustainable design to offer value to the Australian market.

• The brand awareness campaign included social media through an advertorial in the Fashion Journal, reaching over 3,014 viewers in 12 hours.

• SDGs 8-9-12

Conclusion:

Through collaborative work, this project inspired visitors and businesses with the beauty of Chilean design and ignited a dialogue on the global imperative for sustainability in materials such as wool, leather and copper. ProChile exemplified the power of international collaboration in addressing new trade opportunities.